Things we've built

Real things, live on
the internet right now.

Every one of these is a working product you can open in a new tab and poke at. No mockups, no shelved concepts, no screenshots of things that never launched.

The Victory Collective homepage, a black training site with the headline Train for the long game

Personal training · Brand site

The Victory Collective

Strength and conditioning sold on a long horizon instead of a summer transformation, which meant the headline had to do the arguing before anything else loaded. Three ways to train sit under it, and no city appears anywhere, because the coaching runs both in person and online.

  • Brand site
  • Booking
  • Online coaching
thevictorycollective.com
The Decem homepage, a dark landing page for a personal training app, showing a phone with a day of client sessions

iPhone app · Product and site

Decem

Client management for personal trainers working on their own rather than for gyms. One tap to check a session off, no accounts or servers to set up, and the whole day on a single screen.

  • iOS
  • Product design
  • Marketing site
decemapp.com
The Countr homepage, a dark green fractional CFO site showing a sample monthly close with revenue and cash runway

Fractional CFO · Brand site

Countr

Fractional CFO work for small businesses and startups, which is a service most owners have never heard of and cannot picture. So the page shows one rather than explaining it. A sample monthly close sits beside the headline, down to the cash runway, clearly marked as an example.

  • Brand site
  • Lead capture
  • Services
countr.ca
The One Four Studio homepage, an espresso and gold salon site with a large serif wordmark

Hair salon · Brand site

One Four Studio

A hair studio in Etobicoke with five artists and five languages between them. Espresso and gold under a high contrast serif, built to feel like the room rather than a directory listing, and every booking button opens WhatsApp because that is where the clients already are.

  • Brand site
  • WhatsApp booking
  • Services
onefourstudio.com
The Tercet homepage, a dark landing page for an iPhone to do app, with the headline Three tasks. Done. Every day.

iPhone app · Product and site

Tercet

A deliberately small to do app. You get three tasks a day and that is the whole idea, because most productivity apps fail by letting you write down far more than you will ever do.

  • iOS
  • App Store submission
  • Product design
  • Marketing site
tercetapp.com
The Squadlight homepage, a dark landing page with a glowing amber beacon on a phone

iPhone app · Product and site

Squadlight

A one tap beacon that tells your friends you are free to play. No group chat, no feed, no asking whether anyone is on. The light goes out by itself after a couple of hours, and the site leads with that Lock Screen moment instead of a feature list.

  • iOS
  • Product design
  • Marketing site
  • Beta
squadlightapp.com
The Sobra homepage, a dark budgeting app site showing a phone with a daily spending number

iPhone app · Product and site

Sobra

A budgeting app that hands you one number each morning and asks you to stay under it. Bills are handled once so they never touch the number, every spend is two taps from the Lock Screen, and whatever you do not spend piles up in a reserve.

  • iOS
  • Product design
  • Marketing site
sobra.day

What's next

The next one on this page
could be yours.

We take a small number of projects at a time so each one gets the attention it needs. If you want the next slot, tell us about the business and we'll come back with a fixed price.

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